{"id":90,"date":"2013-08-11T19:06:15","date_gmt":"2013-08-11T19:06:15","guid":{"rendered":"http:\/\/localhost:8888\/test\/?page_id=520"},"modified":"2026-04-29T15:19:59","modified_gmt":"2026-04-29T07:19:59","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.bioonnbras.us\/shop\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Our Story<\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.bioonnbras.us\/s\/files\/1\/0092\/6207\/1904\/files\/Bloom_Bras_Final_Web_Lauri_Levenfeld-8_large.jpg\" alt=\"Bioonn Bras Body Inclusivity Group Shot\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Finding a sports bra that fits and supports your curves can be incredibly challenging.&nbsp;Most sports bras are designed for straight-lined women, which means they often don&#8217;t fit curvy women well. This can cause discomfort and even pain when working out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bioonn Bras are designed specifically for the curvier woman. We use breathable fabric, adjustable straps, and no wire to make sure you feel supported and comfortable while you work up a sweat.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-rich wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bloom Bras Testimonials\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/o2Bx6wumaAc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Fitness and exercise is no longer just a recommendation \u2013 it should be a core component in every woman\u2019s life. Women\u2019s Health magazine reported that&nbsp;1 in 3 women experience breast pain when working out and feel they have no other choice than to opt out.&nbsp; Bioonn Bras are front-zip sports bras&nbsp;<strong>easily adjustable for every activity<\/strong>&nbsp;and are always comfortable to wear.&nbsp; The bra moves with you through normal weight gain and loss throughout your cycle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meet&nbsp;The Founder<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.bioonnbras.us\/s\/files\/1\/0092\/6207\/1904\/files\/elyse-circle-01_d13ea097-f158-4941-b1ef-7a4d20620d14_medium.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I founded Bioonn Bras out of frustration. It is an engineering challenge not a design flaw.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I partnered with NASA, shipping and packaging experts and celebrity corset designer to Oprah Winfrey and Adele to develop a&nbsp;sports bra&nbsp;that adjusts to the body.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designed without harmful underwire, it lifts&nbsp;the breasts rather than squashing them removing pressure on the shoulders and ribs. This allows for natural movement of the breast and uninterrupted circulation of the blood,&nbsp;improving your posture and physique. We are now the most body inclusive line on the market (28C &#8211; 56L).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">No Underwire or Velcro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Designed without harmful underwire or velcro, it works like a shelf to lift the breasts rather than squashing them, distributing weight throughout the back and sides rather than putting pressure over the shoulders and across the ribs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This allows for&nbsp;<strong>natural movement<\/strong>&nbsp;of the breast and uninterrupted circulation of the body\u2019s essential systems, contributing to improved posture and physique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I lead a very active lifestyle but for me, the main challenge was finding a sports bra that gave me enough support yet didn\u2019t make me feel like I was wearing a suit of armor or a medieval torture device.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cThe average breast size has risen from a 34B to a 34DD in the past 10 years, yet sports bras only cater up to a D cup. So the rest of us are basically squeezed out of space \u2013 pun intended!\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s in the Name?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I named my company after my grandma who gave me several things that make who I am \u2013 a love of travel and food as well as my big boobs.&nbsp; When I lost her to&nbsp;<strong>breast cancer<\/strong>&nbsp;and became very involved in the community. The Bloom Bra is designed specifically to work with those women who have had non-elective reconstructive surgery.&nbsp; Mastectomy bras for women are dated.&nbsp; Post surgery bras, according to doctors, should be breathable, comfortable and wicking without underwire.&nbsp; These were some of the key pillars Bioonn Bras used in design.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.bioonnbras.us\/s\/files\/1\/0092\/6207\/1904\/files\/0_98w2IulcESIiJxPj_large.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Bioonn Bras will always&nbsp;donate bras to women who are getting back on their feet.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ALL SALE ITEMS (1 -3) ARE FINAL<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Our Story Finding a sports bra that fits and supports your curves can be incredibly challenging.&nbsp;Most sports bras are designed for straight-lined women, which means they often don&#8217;t fit curvy women well. This can cause discomfort and even pain when working out. Bioonn Bras are designed specifically for the curvier woman. We use breathable fabric, [&#8230;]\n","protected":false},"author":1,"featured_media":16,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank-title-center.php","meta":{"footnotes":""},"class_list":["post-90","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.bioonnbras.us\/shop\/wp-json\/wp\/v2\/pages\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bioonnbras.us\/shop\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bioonnbras.us\/shop\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bioonnbras.us\/shop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bioonnbras.us\/shop\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":5,"href":"https:\/\/www.bioonnbras.us\/shop\/wp-json\/wp\/v2\/pages\/90\/revisions"}],"predecessor-version":[{"id":472,"href":"https:\/\/www.bioonnbras.us\/shop\/wp-json\/wp\/v2\/pages\/90\/revisions\/472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bioonnbras.us\/shop\/wp-json\/wp\/v2\/media\/16"}],"wp:attachment":[{"href":"https:\/\/www.bioonnbras.us\/shop\/wp-json\/wp\/v2\/media?parent=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}